BMW of Austin, is located in northwest Austin off Hwy.183 on McNeil Dr.

Please click HERE for a Google Map to BMW of Austin

As the owner of BMW of Austin, I would like to introduce myself and my family. My name is Steve Late, my wife is Ava, and our children are Chris, Blair, and Olivia. We're all excited to be a part of Austin where Ava, Chris and I attended the University of Texas. It's a great place to raise a family, and we love the culture, technology, sports, and of course, the great Mexican food. ;-)

My family and I have a unique background that gives us the ability to make BMW of Austin an exceptional dealership. I am a third generation auto dealer with roots in West Texas, (I established Broncho BMW of Odessa in 1986). Through a dedication to customer service at BMW of Austin, we were able to bring our ranking into the top 10 among all BMW dealerships, ultimately reaching #2 in the nation for customer service and receiving the "BMW Center of Excellence Award", the highest award given in customer satisfaction by BMW. We may be #2 in the nation now, but we clearly have our sights set on the #1 position!

What does this mean to you as a BMW of Austin customer? A better buying process and an ownership experience that is second to none! Our mission is- To create an exciting and rewarding atmosphere for every employee that will then reflect in superior service to you.

Some steps we are currently taking:

• We have tied our employee incentive program to 100% customer satisfaction, not profit.
• We have doubled our staff of technicians and can now offer same day turnaround in most cases, and the highest appointment efficiency on any BMW Center in the Southwest.
• We are investing in advanced training for all our technicians to be credited as Master Technicians by BMW - making us one of the few dealerships in the U.S. to reach this level of expertise.
• We have added additional foremen and supervisors to check all work completed.
• We are making our dealership a more comfortable place for our employees, adding air conditioning to our repair facility and service area.
• We have expanded our loaner car fleet to include 160 current model BMW's.
• We are planning on-site Customer Care Clinics for orientation of the advanced technology that is unique to your BMW vehicle.
• We are expanding our inventory of BMW Certified Pre-Owned vehicles. This will mean higher value for your BMW when you decide to trade in, and will give you more options when you are looking for another quality BMW.

We realize that the only way we will meet our goal of superior customer service is to be passionate about our customers and the products we sell and service.

Please feel free to come by the dealership so that we can get to know you and you can experience our friendly sales and service staff first-hand. We take your purchase of a new or pre-owned BMW very seriously, and my family and I look forward to building strong relationships with all of you.

Sincerely,

Steve Late
President, BMW of Austin