DRIVE IT HOME – DON’T TXT & DRIVE
“We are facing a nationwide epidemic - 87 percent of teen drivers admit to texting behind the wheel – that’s a staggering number.
Our ‘DRIVE IT HOME – DON’T TXT & DRIVE’ campaign builds awareness about the consequences of this behavior affecting not only teens – but everyone who drives a vehicle.
We are committed to promoting safe driving through early education and eliminating driver distractions.”
Jim O’Donnell, President BMW USA
Steve Late, President BMW of Austin
Teens and Texting Accident Statistics:
• Eighty-seven percent of teen drivers admit to texting behind the wheel.
• Awareness is diminished 18 percent when distracted (texting or talking on the phone).
• Texting while driving reduces one’s reaction time at an equivalent to a blood-alcohol level of .08.
• It takes approximately five seconds to read or send a text message. At 55 miles per hour, that’s the equivalent of driving the length of a football field.